Market Insights
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Anji Chary, Trade Analyst
·Verified Market Data
2 Min Read|4,200 Views|Jun 2, 2026
Sources: AEPC Trade Reports, Freightos, MCX · Last updated May 4, 2025
18%YoY growth in UAE cotton sock imports from IndiaSource: AEPC Q1 2025
$2.4BUAE textile import market size in 2024Source: Dubai Customs
500 pcsMinimum order for new buyers via CostitaPlatform data
Why CAC Keeps Rising
When demand generation is defunded in favor of bottom-funnel capture, the pipeline eventually thins. Sales responds by increasing outbound volume. Marketing increases paid spend to maintain lead flow. Both cost more per opportunity created.The real driver of rising CAC is the slow collapse of the inbound demand engine. Fewer prospects arrive already educated and intent-ready. Sales cycles lengthen because buyers lack the upstream content touchpoints that normally accelerate conviction.
The Attribution-CAC Feedback Loop
Defund upstream demand. Bottom-funnel efficiency appears to hold. Pipeline quality silently drops. Sales cycle length increases. CAC rises. Board demands efficiency cuts. More upstream demand gets defunded. Repeat.This cycle is almost impossible to break without first fixing the measurement infrastructure.Until attribution reflects true influence across the journey, investment decisions will continue optimizing for short-term efficiency at the cost of long-term revenue growth.
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Map all current touchpoints across the buyer journey. Identify attribution model gaps. Document where credit is being misassigned.
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Phase 2: Instrument
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Phase 3
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Phase 4
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Market Intelligence
6 articles · June 2026
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